Bringing a promotional experience into an established brand website.

The Long Drink Company’s Birdie House golf sweepstakes offered an experiential prize through a promotion embedded within the brand’s website.

The experience needed to communicate the offer, guide visitors into registration, and provide a clear confirmation across desktop and mobile.

Through Contest Factory, I contributed to design, design strategy, and program development.

I worked on the participant-facing experience and helped coordinate delivery, keeping the brand presentation, registration requirements, and responsive layouts aligned.

I focused on a straightforward sequence: understand the prize, decide to enter, complete registration, and receive confirmation. Each stage needed to make the next action clear.

I considered desktop and mobile layouts together, adjusting hierarchy and spacing to suit each screen. I also helped incorporate feedback and review consistency across the landing, registration, and thank-you pages.

A responsive sweepstakes experience with desktop and mobile landing, registration, and confirmation screens, embedded within the Long Drink website. My contribution supported a consistent journey from the campaign’s first impression through completed entry.

Contributed to a responsive sweepstakes experience with a consistent path from campaign landing page through registration and confirmation on desktop and mobile.

This project demonstrates how I approach conversion-focused design: connect the business objective with a clear user journey, maintain the brand’s character, and pay attention to the details that make participation easier.

Relevant measures for evaluating this experience.

• Registration conversion

  The share of campaign visitors who complete registration.

• Mobile completion

  Entry completion rates across mobile and desktop experiences.

• Form abandonment

  Abandonment during registration to identify opportunities to simplify the form.