I’m Dylan.
Curious by design.

Connecting design, technology, and business goals

My work starts with understanding what we want to improve and why it matters. That might mean helping someone find a relevant benefit, removing friction from a journey, or identifying an opportunity to support acquisition, retention, or cross-sell. I help turn those needs into ideas with a clear audience, purpose, and next step.

Setting direction and doing the work

I’ve worked on both sides of delivery: leading people and projects, and doing the hands-on design work. My background includes wireframes, website and landing-page layouts, email design, app interfaces, and brand development. That experience helps me give useful direction, understand implementation constraints, and work through details alongside the team.

Making personalization useful

At ClubLabs, I work with Adobe Experience Platform, Target, and Journey Optimizer to help connect customer information with relevant digital experiences. I consider who should see an experience, what should trigger it, how it fits the wider journey, and when someone should move on to something else.

Helping teams move forward

As Innovation Pod Lead and an Operations Pod contributor, I help with ideation, intake, prioritization, solution design, journey QA, and stakeholder education. I work across product, UX, analytics, engineering, and marketing to build shared understanding and give teams a clear path from an idea to delivery.

Defining what better looks like

I help connect use cases with business goals and meaningful measures. Depending on the experience, that could include conversion, engagement, adoption, retention, or operational efficiency. The goal is to understand whether the work helps customers and the business, then use what we learn to guide the next improvement.

Supporting the people behind the work

My leadership experience includes managing direct reports, managing managers, and coaching people through new responsibilities. I like giving people clear expectations, practical tools, and room to contribute their expertise. For me, leadership means understanding the work well enough to support the team and helping good ideas become real results.