Connecting a big destination vision to a clear digital experience.

OCVIBE brought a broad destination concept into one digital experience. The website needed to help visitors understand the vision, explore its different elements, and find relevant information without losing sight of the bigger picture.

The design challenge was to turn a complex story into a site people could navigate and understand.

During my work with the Anaheim Ducks / Honda Center, OCVIBE was my largest project. I led the overall UX and information layout, helping shape how the website organized and presented its content.

My contribution combined direction with execution. I worked on website and landing-page UX/UI while considering how individual pages supported the experience as a whole.

I organized the content around what visitors needed to understand first, then what they might want to explore next. That helped establish a clear hierarchy across navigation, page sections, and calls to action.

I translated that structure into layouts and worked with stakeholders to refine the experience. My role involved making design decisions, explaining the reasoning behind them, and staying involved as those decisions moved toward implementation.

An overall UX and information structure for the OCVIBE website, supported by website and landing-page layouts. The work established a consistent approach to content hierarchy and page organization, giving the team a foundation for presenting a large, evolving destination.

Established the overall UX and information layout for a complex destination website. Elements of that structure remain as the site has evolved.

This project reflects how I approach design leadership: understand the whole experience, create a clear direction, and stay close enough to the details to help the team carry it through.

Relevant measures for evaluating this experience.

• Key-page engagement

  Engagement with the destination’s main offerings and key information pages.

• Navigation effectiveness

  The ease of finding relevant information with a clear, direct navigation path.

• Next-step actions

  Clicks into further destination exploration and planning.