Selected work / Voodoo Ranger
Building a participation journey around a bold creative idea.
Creative programs · User-generated content
The challenge.
The Voodoo Ranger Pint Size Film Festival invited people to create short films featuring a Voodoo Ranger action figure.
The experience needed to carry the campaign’s personality while making the practical steps clear: understanding the contest, entering, registering, submitting content, and exploring the gallery.
My role.
Through Contest Factory, I contributed to design, design strategy, and program execution as part of the project team.
I helped translate the campaign concept into usable digital screens while coordinating the work needed to deliver the participant experience. My role combined hands-on design with keeping creative and functional requirements aligned.
My approach.
I focused on balancing expressive campaign design with clear participation steps. The visual experience needed to feel like Voodoo Ranger, while the interface needed to make entry requirements and next actions easy to understand.
I helped review how the landing, entry, registration, gallery, and winners screens connected, using feedback to refine the experience across the program.
What we delivered.
A connected contest experience spanning campaign introduction, entry, registration, submissions, a gallery, and winners.
The wider campaign involved New Belgium Brewing, Fact & Fiction, and an Adult Swim collaboration, with Contest Factory supporting the digital contest experience and operations.
The outcome.
Helped bring a national creative campaign into a complete digital participation journey, from discovering the contest to submitting films and exploring the gallery.
This project shows how I connect creative ambition with execution. A strong campaign needs an engaging idea and a practical experience that helps people participate.
How success is measured.
Relevant measures for evaluating this experience.
- Entry conversion
The share of campaign visitors who begin an entry.
- Valid submission completion
Completed film submissions that meet the contest requirements.
- Gallery engagement
Film views, gallery exploration, and return visits to the campaign.